Keywords used here affect search results. Google Play features two descriptions: the Short Description (80 characters long) and the Long Description (4,000 characters long). This is the promotional text that users see without opening the full description. When writing the description, keep an eye on the first three lines of the description, which are up to 170 characters long. In both app stores, the description length is limited to 4,000 characters.ĭescriptions in the App Store don't impact search results, but they do attract users' attention. You can use this section to include announcements and links, everything to give the user full information about your app. The description explains what the app does and its advantages. It is better to add a call to action here since this text affects conversion rate. We don't advise filling the entire subtitle with keywords. The keywords from the subtitle are indexed as well as the title. In addition, the App Store features a subtitle where you can also add keywords. App Store allows up to 30 characters to be used in titles, while Google Play allows up to 50. That's why you should include the queries you want to bring up your app and that potential users can search by. Keywords in the title carry the most weight in indexing. The app title is the first thing users look at. These steps are listed in order from the highest indexed to the least. In this article, we use the term "app" interchangeably with games. For example, users look for apps based on their capabilities and the issues they solve while game searches are conducted by name and genre. It's like SEO for mobile apps.ĪSO approaches apps and games the same way, the only difference being the traffic channel.
This guide is suitable for people new to ASO, people launching a new app, and developers who've had their apps in stores for a while, but want to take them to the top charts.ĪSO or App Store Optimization involves changing app text, graphics, and other metadata to increase the number of downloads and the conversion rate. We've prepared a checklist for you on how to take your app to the top of Google Play and App Store rankings using ASO (App Store Optimization) in 2019. Although mobile app owners think about ways to make their apps stand out by spending millions on advertising, its still upto the users to uninstall those apps from their phones. On average, smartphone owners use 10 apps a day and 30 apps per month. By the end of 2018, the number of apps in Google Play and App Store surpassed 4 million.
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